PZ Cussons creates beauty division
Taking St Tropez, The Sanctuary and Charles Worthington global
Following the recent acquisition of St Tropez by PZ Cussons the company has formed a new PZ Cussons beauty division comprising its premium beauty brands: St Tropez, The Sanctuary and Charles Worthington. The division will be fully operational by 1 June 2011 and will be based in Covent Garden, London.
“Following the acquisition of St Tropez in September 2010, the group has reviewed options for the most effective structure to drive the profitable growth of the brand on a global scale,” says Alex Kanellis, group chief executive, PZ Cussons. “Given the similarities and synergies which already exist between St Tropez, The Sanctuary and Charles Worthington, the creation of the beauty division was the logical next step in ensuring that we realise the full potential of these three outstanding beauty brands and maximise their presence both in the UK and internationally.
Michelle Feeney, currently ceo of St Tropez, has been appointed ceo of the new division. She will report to Kanellis and will be supported by mds Ann Murray (UK) and Selma Terzic (international), who have held lead roles in the group’s Sanctuary and St Tropez businesses respectively.
“I believe there is a significant opportunity for all three brands to grow both in the UK and internationally,” says Feeney. “The role enables me to utilise my global experience and brand building skills to take these much loved UK ranges to new markets around the world.”
