Millennials are the least likely age group to floss their teeth in the US, with just 59% using dental thread as part of their oral care routine.
This contrasts to 65% of American consumers overall, according to new research from Mintel.
Those aged 18-24 are more interested than older generations in teeth whitening products, with the age group most likely to use whitening toothpaste at 67% and whitening strips/kits at 18%.
Jana Vyleta, Health and Personal Care Analyst at Mintel, said: “Despite below-average usage of some oral care, our research shows younger consumers are more enthusiastic about
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