Over 40% of millennials do not floss their teeth

Those aged 18-24 are more likely to spend their money on whitening products such as toothpaste or strip kits

Millennials are the least likely age group to floss their teeth in the US, with just 59% using dental thread as part of their oral care routine.

This contrasts to 65% of American consumers overall, according to new research from Mintel.

Those aged 18-24 are more interested than older generations in teeth whitening products, with the age group most likely to use whitening toothpaste at 67% and whitening strips/kits at 18%.

Jana Vyleta, Health and Personal Care Analyst at Mintel, said: “Despite below-average usage of some oral care, our research shows younger consumers are more enthusiastic about . . .

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