Ormonde Jayne unveils flagship London store


Luxury perfumer celebrates 10th anniversary with Sloane Square store

Ormonde Jayne has today opened the doors to its new flagship store in London’s Sloane Square. The new store is located on the site of the old General Trading shop and like its other boutiques, has been designed by Caulder Moore and features the brand’s signature smoked glass and antique gold shagreen accents.

The store also features a complimentary Perfume Portrait consulting service, where customers can find their favourite scent by testing 21 raw ingredients taken from seven different fragrance groups. The service can also be tailored for a birthday or other celebration to include Champagne and truffles.

“Following the success of our debut in Harrods earlier this year, it felt like the next logical move,” commented creator and owner, Linda Pilkington. “Sloane Square is an international address in the heart and soul of London and we are thrilled to be opening today.”