One to watch: Skandinavisk wants beauty to be a little more Scandi

By Sarah Parsons 16-Mar-2022

In a new series, Cosmetics Business showcases up and coming beauty brands from around the world

Skandinavisk founder Shaun Russell

Skandinavisk founder Shaun Russell

Founded in 2012 by Brit entrepreneur Shaun Russell after falling in love with a Scandinavian woman, Skandinavisk has spread its romantic ethos around the world.

The B Corp certified company focuses on refined scents that showcase the best of the Nordic region, from crabapple and water moss scented candles to cut grass and wild violet body wash.

In keeping with its northern Europe origins, the candle wax is sourced from Swedish rapeseed fields and has partnered with the city of Copenhagen to reduce carbon emissions.

But Russell understands that a global movement is vital to create a new, truly sustainable approach to beauty – and became a founding member of the B Corp Beauty Coalition to help consumers and the planet.

Brand purpose

Skandinavisk is inspired by the Nordic lifestyle and nature

Skandinavisk is inspired by the Nordic lifestyle and nature

"We want to inspire the world to take a more Scandinavian approach to life."

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