On the go colour and style transformations

Go with the Flow Hair Makeup & Style offers instant colour, texture and dimensional effect

Go with the Flow Hair Makeup & Style offers instant colour, texture and dimensional effect (as dip dye ombré, colour highlights) in convenient purse-size applicators. Shade options include:

  • Pink
  • Peach
  • Grey
  • Red
  • Black
  • Yellow.

Whether it’s a new trendy colour or texture, consumers are loving the fast, quick change that temporary hair colour offers, helping them to try a bolder look at home with an easy to use application that can be easily rinsed out at the end of the day.

Creating a dimensional colored effect has never been easier with Lubrizol’s new Go with the Flow Hair Makeup & Style.

At the heart of Go with the Flow Hair Makeup & Style formulations is Lubrizol’s Carbopol Style 2.0 polymer technology. This breakthrough 3-in-1 rheology modifier has inherent boosting properties, provides a stronger hold in styling applications, and exhibits flexible and broad pigment compatibility.

Consumers can count on a smooth, glossy appearance and lasting style definition, even in high humidity.

Texture options include:

  • Styling gel
  • Gel cream
  • Liquid chalk
  • Mascara
  • Cream in powder
  • Glossy gel.

Featured Companies

Lubrizol Life Science (more information, website)