Pure Beauty

Omolewa Cosmetics proves popular in Nigeria 

Published: 21-Jul-2016

The cosmetics brand is proving a hit with consumers in Africa and the US

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US cosmetics brand Omolewa Cosmetics is pushing into Africa, following the recruitment of actress Jackie Appiah, 32, as its global ambassador in April.

Appiah will tour the US, Nigeria and Ghana to promote the cosmetics brand, which is growing in popularity in these areas.

Created by entrepreneur Irene Dele-Adejumo and owned by LaBellezza Group, the brand is picking up pace in Africa, specifically in Nigeria, while it has a loyal following in Ghana and the US.

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