Nudestix teams up with Instagram influencer Estée Lalonde

The new 5 piece Nude but Not collection features products for face, lips and eyes

Image: via Instagram @esteelalonde

Colour cosmetics brand Nudestix has teamed up with Instagram sensation Estée Lalonde on a new beauty line.

The 5-sku Nude but Not Kit (£70) features the brand’s Magnetic Luminous Eye Colour in Nudity, Magnetic Nude Glimmer in 99% Angel, Cream Lip + Cheek Pencil in Mystic, Nudies Matte Blush in Salty Siren and Nude Lip Glace in Nude 06, which are designed to create a ‘nude but not’ look.

The products are housed in Nudestix’s signature reusable tin and enclosed in a red clear clutch bag.

Commenting on the partnership, Lalonde said: “I’m super excited to be collaborating with fellow Canadian brand Nudestix by creating my very own kit, Nude but Not.

“Whether you’re home, on-the-go or getting ready for a night out, it’s the perfect kit that offers a natural no make-up look that can be amped up for an evening of fun with some friends.”

Today, the Canadian-born beauty and lifestyle vlogger has more than 1.1 million subscribers to her YouTube channel and 722,000 followers on her Instagram account.

As well as her activities online, the 28-year-old released her first book in 2018 Bloom: Navigating Life and Style and launched a podcast series On The Line, which shares women’s experiences.

She has been tapped as a brand ambassador for Lancôme and Garnier.

Customers can shop the range exclusively at Selfridges stores and online.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies