At this year’s Make Up in Paris, Schwan Cosmetics introduced a brand new and unique product range: PERFECT!
These sustainable pencils are made of renewable wood and are uniquely designed to hold new high-tech ingredients never used before in a wooden pencil, enabling long lasting and waterproof formulas. The high concentration of pure pigments creates the intense colour pay-off.
A highlight in itself is also the innovative worry-free safety-lock cap: Its special design makes it possible to close a wooden pencil airtight for the first time. Thus, the cap will never fall and will keep the formula fresh. A novelty that will be praised by all consumers.
Dagmar Chlosta, Chief Market Officer at Schwan Cosmetics: “As the inventor of the wooden cosmetics pencils, we are extremely excited to create yet another first in the industry. We thereby enlarge our portfolio of eco-friendly products with a new line of high performing formulas in wood pencils – a collection that will undoubtedly resonate with today’s consumers.“
The PERFECT product range includes:
The perfect Eyeliner I PERFECT
- Super soft and suitable as eyeliner and kajal
- Intense and vibrant colours
- Excellent colour pay-off
- Lasts up to 18 hours as eyeliner, up to 15 hours as kajal
The perfect Brow Liner I PERFECTB
- For styling and shaping the brows
- Gel-gliding and soft application
- Colourless version to high pigmentation
- Lasts up to 24 hours; waterproof
The perfect Lipliner I PERFECTL
- No feathering – for a super-stay lip contour
- Glides smoothly
- Excellent colour pay-off
- Lasts up to 12 hours
The PERFECT Packaging
- No more messy makeup bags thanks to the strong-lock cap
- Natural wood barrels filled with lusciously creamy, super-blendable formulas
- Endless range of designs and shades for eyes, lips, brows
