Years go by and new decades arrive. Over the past few years, we have seen younger generations break onto the scene and begin to play important roles in society, thereby shaping the beauty industry.
New trends emerge continuously and lifestyles evolve all the time. Consumers have become eco-concious in the way they do things.
In the meantime, science and technology keep evolving, and we have more and more information and new possibilities that were unthinkable just a short time ago.
In cosmetics, active ingredients evolve together with the global trends, and adapt to the changing needs and desires of consumers.