Elizabeth Arden is to launch three new products over the upcoming months
Elizabeth Arden is to launch three new products over the upcoming months.
First, Prevage Anti-Aging Neck and Décolleté Firm and Repair Cream (£85) is a new targeted solution to treat ageing beyond the jawline. It is based around the brand's antioxidant, Idebenone, and is a tightening, firming and re-texturising complex for anti-egeing benefits and a firmer appearance on the neck and décolleté.
It contains a blend of four tightening polymers to form a film on the skin's surface and provide a lifting effect, while Lipo Firming Technology targets the thin, delicate skin in this area with an amino acid blend designed to reinforce fat cells, for a plumping effect. The cream also uses antioxidants to nuetralise and protect against free radical damage triggered by environmental ageing. Hyaluronic acid is included for hydration, and optical pigments improve skin's radiance and tone, according to the brand.
Next, Flawless Finish Perfectly Satin 24HR Makeup SPF 15 (£29), a medium to full coverage foundation billed as long wearing with a modern matte finish.
A 24 hour clinical study was conducted during development, whereby 90% of testers reported that their skin still looked perfected and mattified after 24 hours. This is owed to long wear polymers, says Elizabeth Arden, and the brand also claims a satin finish with shine control due to sebum-controlling plankton extract. A blend of soft focus pigments including mineral crystal mica work to blur fine lines, wrinkles and imperfections, while SPF15 offers sun protection. The foundation is in ten shades from Alabaster to Toasty Beige.
Finally, Beautiful Color Moisturizing Lipstick: Matte (£21) is a velvety, matte, pigment-rich colour in a moisturising formula. It uses flexible satin-pigments in an emollient protective film for a comfortable, suede-like finish. A fade-resist complex keeps colour true while mango, shea and murumuru butters infuse lips with conditioning oils. The lipstick is in five shades in including Raspberry and Nude.
Prevage Anti-Aging Neck and Décolleté Firm and Repair Cream is available in Boots stores from 29 November and nationwide from 1 March 2015. Flawless Finish Perfectly Satin 24HR Makeup SPF 15 is on counter from 2 January 2015, and Beautiful Color Moisturizing Lipstick: Matte is available throughout January 2015.