Never Go Alone: Is this luxury hand sanitiser brand the most stylish yet?

By Sarah Parsons | Published: 10-May-2023

The luxury cleanser and wellness brand was founded by Vietnamese heiress and entrepreneur Nga Nguyen

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Vietnamese property heiress and entrepeneur Nga Nguyen was inspired by her experience of the Covid-19 pandemic to create luxury hygeine brand Never Go Alone. 

Dubbed 'fashion's patient zero' by The New York Times, she was blamed for bringing coronavirus to the UK and later Vietnam after attending a number of fashion weeks in mainland Europe despite no cases being tracked back to her. 

Refusing to be defeated, Nguyen channelled the ordeal to create the start-up which includes beautifully designed hand sanitisers, cleansing wipes, hand creams and uplifitng candles. 

Here, Nguyen shares her brand purpose and tips for other budding beauty entrepreneurs.

Brand purpose

"Never Go Alone is here

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