Pure Beauty

Neom Organics helps consumers discover their wellbeing needs at new London pop-up

By Becky Bargh | Published: 1-Nov-2019

Customers will be able to choose products from its Sleep, De-Stress, Energy and Mood Boosting ranges

Beauty brand Neom Organics is helping customers boost their wellbeing with a new pop-up at London’s Westfield shopping centre, UK.

At the store, shoppers are encouraged to discover their wellbeing needs from Neom’s Sleep, De-Stress, Energy and Mood Boosting ranges.

Meanwhile, complimentary consultations are on offer to visitors from the brand’s trained ‘Neomologists’.

Neom’s founder and Creative Director Nicola Elliott said a lot of time was spent designing the space.

“We’ve spent a lot of time poring over the details of this pop-up, so you get the full Neom wellbeing experience.

“Before you explore each of the wellbeing ranges, we encourage you to take the Scent Discovery test.

“As well as a lot of interactive touch points, our wellbeing experts will be on hand to provide you with advice on the small steps that can make a big difference to your wellbeing.”

Today, the brand has one standalone store in the UK capital, with more stores in the north of England, including its Oxfordshire boutique, which opened last year.

Myf Ryan, Unibail-Rodamco-Westfield’s CMO for Europe, added: “The new Neom pop-up is an exciting new experience for shoppers at Westfield London, which is becoming a truly unique beauty destination in the capital.”

She said the boutique was a must-see for beauty enthusiasts to immerse themselves in the wellbeing space.

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