Neenah Packaging has expanded its portfolio of Box Wraps with premium and luxury offerings. The additional options cater to the needs of beauty brands from mid-range to premium using decorative papers.
Mark Sng, Director of Marketing at Neenah Packaging, said: “This expansion has elevated our box wrap offering to the level where we can address key end users who are looking for differentiated packaging solutions, from mid-range to premium, and up to the most luxurious decorative papers. The breadth of this offering, and the custom opportunities now available — from the largest range of whites and durable graphic papers, to the feel of nubuck leather, and high end exotic finishes — are unmatched in the marketplace.”
The company also offers a range of custom packaging solutions, which are of immense value to brands looking to stand out on-shelf with a colour, texture and and finish unique to the brand, according to Sng. It can also be used for global brands to maintain colour and texture consistency across packaging across all countries.
Neenah's selection of packaging options is showcased in two books.