Neal's Yard Remedies, the natural and organic health and beauty brand, has launched a direct-to-consumer (D2C) website in the UK with brand owner The Hut Group as it ramps up its digital services to reach more consumers.
According to the company, its latest site launch, in partnership with The Hut Group's tech services divison THG Ingenuity, will be “instrumental” in furthering its digital-first strategy by introducing a greater variety of services, improving customer experience and helping to bring its products to a wider consumer base both in the UK and globally.
Stephen Tobitt , Chief Operating Officer at Neal's Yard Remedies, said: “We know that our loyal and passionate customers love shopping with us online, and partnering with THG Ingenuity gives us the opportunity to keep improving the service we offer, introducing new functionality and services – and crucially, to be able to reach more consumers, both here in the UK and further afield.
“We are delighted to be joining forces with THG Ingenuity to launch our new D2C site in the UK – with their proven record of driving strong growth through their platform, together with the passion and energy of our in-house team, we believe this is a real step forward for our brand.”
THG Ingenuity first partnered with Neal's Yard earlier this year, helping it expand its presence in the Chinese market by launching a D2C website and storefront on Chinese e-commerce giant Tmall to bring its product line-up to local consumers.
Meanwhile, in June the company announced £100m worth of partnerships with beauty brands to help them meet growing demand for online sales, including PZ Cussons Beauty, Elemis, Burt’s Bees, Nuxe, By Terry and Revolution Beauty.
John Gallemore, CEO of THG Ingenuity, said: “This is an exciting development for both THG Ingenuity and Neal’s Yard Remedies as we develop our strong relationship.
“Today’s website launch creates a powerful online presence that will help take their iconic brand direct to consumers across the UK and, over the coming months, we look forward to helping them expand their geographic footprint to meet the global demand for their premium range of products.”
Specialising in natural and organic formulas, today Neal's Yard Remedies offers a range of beauty and personal care products across skin, body and hair care, as well as wellbeing, aromatherapy and essential oils.
