Alland & Robert announces the launch of DemeCare, a new range of 12 products made from two vegetal gums: sterculia gum (sterculia urens gum) and acacia gum (acacia senegal gum and acacia seyal gum) which are exudates coming directly from trees. The range is dedicated to the formulation of cosmetic and care products, and is available COSMOS certified
Consumers of cosmetic products search for natural, simple and ethical products with shortened ingredients lists and organic certification. Nowadays, more transparency is expected from cosmetic brands. Totally in line with today’s trends, acacia and sterculia gums are natural, safe and healthy.
Their functional properties make it possible to respond to the market evolutions. 100% biodegradable, they are also considered sustainable, as the wild trees from which they are harvested have a positive impact on soil fertility, water cycles and local biodiversity.
Acacia and sterculia gums have properties essential to the formulations of natural care products. From mascaras, eye-liners and lipsticks to lotions by way of creams and haircare products, vegetal gums are considered by formulators as natural, completely harmless and healthy ingredients. Thanks to their viscosity, rheological and texturing properties, they bring stability and texture to cosmetics. They can also be used as emulsifiers in lotions or serums which require specific textures.
According to Lucie Birchler, cosmetic expert in the R&D team of Alland & Robert, “the properties of natural gums can be used as emulsifiers, texturing agents, tightening agents, technological aids, film-forming agents, suspensoid agents and sensory improvers.”
Alland & Robert has been a pioneer in natural gums for over 138 years, and has developed sound expertise thanks to strong investments in Research & Development. To create the DemeCare® range, over 100 tests and experiences were carried out by varying the different gums and their proportions in various cosmetic bases. The blends of gums are patent- pending.
In addition, acacia and sterculia gums receive the maximum rating according to the ISO 16128 standard, and all products of the DemeCare® range are available organic, COSMOS certified.
More information on: allandetrobert.com/introducing-demecare