Natural and organic products: what do consumers want?


New survey results, presented at the European Parliament in Brussels, highlight what drives consumers when buying natural and organic products

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A new survey has identified the key purchasing drivers affecting consumers when it comes to natural and organic cosmetics.

The study, Exploring the Territory of Natural & Organic Cosmetics, was commissioned by international natural and organic association NATRUE and carried out by market research organisation GfK Group. The results were presented at the European Parliament in Brussels earlier this month as part of a two-day event put on for MEPs, which aimed to illustrate NATRUE’s objectives and values.

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