‘Natural’ and ‘hydrating’ are the top beauty product claims of 2019

9-Jul-2020
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Beauty and personal care products that carried ‘natural’ claims were observed on 3.3% of all online skus globally, while claims of ‘hydrating’ formulas were seen on 3.2% of total online skus

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The top beauty and personal care product claims of 2019 have been revealed by market analyst Euromonitor International.

Appearing on the highest percentage of total online skus, at 3.3%, were products carrying the claim ‘natural’.

This was followed by the claim ‘hydrating’, accounting for 3.2% of

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