Pat McGrath Labs has named supermodel Naomi Campbell as its first global face.
The deal is a milestone in the British model's and McGrath's 25 year-long personal and professional relationship.
Campbell will front campaigns throughout the year for Pat McGrath Labs, kicking off with the launch of the brand's summer Divine Rose make-up collection, which features a range of lip and eye products with pink shades and holographic hues.
“Naomi's beauty is without compare, but what truly makes her special, and the ultimate McGrath Muse, is her legendary loyalty, unparalleled work ethic and sublime soul," said McGrath.
"It is an understatement to say that I consider myself blessed to call her a friend. To be a part of her luminous legacy as a trailblazer in the worlds of beauty and fashion, is truly an honour.”
Campbell described the new Divine Rose collection as mix of "fantasy and glamour".
On her relationship with McGrath, the model continued: "Pat is my chosen family and an undeniable creative force in the beauty business who has been in my life since the early stages of my career."
Launched in 2015, Pat Mcgrath Labs was valued at US$1bn last year and, in April 2019, it achieved the highest cosmetics turnover in its first month on sale at Selfridges of any beauty brand in the department store’s history.