Pure Beauty

Namnews: Walgreens Boots as a new force in C&T retailing

Published: 28-Aug-2014

Walgreens’ takeover of Alliance Boots has created a company that is a vital partner for C&T brands, says Brian Moore

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When Walgreens announced on 6 August 2014 that it intended to complete its takeover of Alliance Boots, it signaled a monumental change in C&T distribution. In a stroke, Walgreens has created a company that is three times the size of Boots, with buying muscle to match.

The new company has a truly global footprint and so becomes a vital partner for global brands, especially in C&T categories.

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