Namnews: The way forward in a flatline market

The economic crisis resulted in unprecedented change representing a significant opportunity for suppliers and retailers retailers, says Brian Moore

The economic crisis resulted in unprecedented change. However, this also represents a significant opportunity for C&T suppliers and retailers, says Brian Moore

The major lesson arising from the aftermath of the five year global financial crisis is that we are, in fact, awakening from a 30 year dream based on borrowed money. However, unprecedented change of this nature also represents significant opportunity for C&T suppliers and retailers who are prepared to accept market realities and seek growth, at the expense of the competition, through increased use of real innovation in brands, methods of selling and marketing.

In practice, the 2008 wake-up call has been so unprecedented it has caused government, banks and citizens to deleverage, paying down debts with money that might have continued to be spent in the marketplace, resulting in flat demand at best.

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