Nail care brand benecos reveals eco-friendly winter themed colours

By Becky Bargh | Published: 30-Oct-2018

The seven new shades are free from eight harmful ingredients known to weaken nails

Nail care brand benecos has revealed seven new winter-themed polishes.

From deep blues to a medium grey with warm mauve, Vamp, Bubble Gum, Galaxy, Licorice, Nordic Blue, Rock It! and Flamingo have all been formulated with biotin and avocado oil designed to strengthen and nourish nails.

The products are also free from eight harsh ingredients known to damage nails, this includes: toluene, camphor, colophony, phthalates, formaldehyde, parabens, silicones and halo-organic compounds.

Benecos has also changed its brand packaging to 5ml per product and reduced the price to £4.95.

Managing Director of Pravera, benecos’ distributor, Graeme Hume said: “We have seen an increase in consumer demand for a larger variety of colour options.

“The new lower price point gives the consumers the opportunity to try more colours than before and the smaller 5ml size makes the product easier to store.”

The products are now available from independent health store, Whole Foods stores and online via benecos.co.uk.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.

You may also like