Pure Beauty

NYX opens first-ever travel retail store at JFK airport

By Becky Bargh | Published: 5-Sep-2018

The L’Oréal-owned brand partnered with luxury travel retailer DFS Group to bring customers the new space

NYX opens first-ever travel retail store at JFK airport

L’Oréal-owned NYX Professional Makeup has opened its first-ever airport store at JFK International Airport, New York in the US.

Located near gate B23, customers can shop the brand’s products, engage with its interactive make-up station and watch video tutorials.

In an effort to enhance consumers’ shopping experiences, the space will feature a best-seller wall of hero products and a Hot New Now area dedicated to the latest launches.

“We are very excited to bring to our passengers in the US a unique experience in an airport with the first NYX Professional make-up store,” said L’Oréal’s Travel Retail Americas General Manager, Yannick Raynaud.

“This adds to the L’Oréal Travel Retail strong and diversified portfolio of brands and enables to recruit new customers.”

The terminal already hosts a number of beauty brand stations including those from Kiehl’s, Hugo Boss, MAC Cosmetics and Kate Spade.

NYX opens first-ever travel retail store at JFK airport

President of JFKIAT, the company in charge of operating Terminal 4, Roel Huinink, said: “Terminal 4 is proud to host the first NYX Professional Makeup airport store and we’re delighted to have this unique addition to our award winning concessions programme.”

To achieve the new space, the beauty giant partnered with Hong Kong-based luxury travel retail company DFS Group.

Its Senior VP of Beauty Christophe Marque added: “DFS Group is thrilled to partner with L’Oréal Travel Retail in hosting the first-ever NYX Professional Makeup airport globally at DFS.

“We aim to continually bring innovative and exclusive experiences to our discerning travelling customers and we are sure they will find plenty of inspiration at NYX Professional Makeup.”

NYX opens first-ever travel retail store at JFK airport

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