In Colombia, a new deal struck between clothing retailer Tennis and L’Oréal will grant one of its recently acquired brands, NYX cosmetics, the opportunity to sell its products across 106 Tennis stores in the South American country.
Tennis, with its headquarters in the Colombian city of Medellin, is a popular clothing retailer with young consumers. After expanding abroad to neighbouring countries – with a particularly strong presence in Venezuela and Ecuador – the chain is now ready to increase its growth by opening a special cosmetics section featuring NYX products across all its stores.
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