The brand’s sun care range is set to land in 200 Ulta stores across the US
Skin care brand Mychelle Dermaceuticals has landed a retail deal with Ulta Beauty.
First to arrive on-shelf will be the brand’s collection of sun care products, which are said to be made with eco-friendly ingredients.
“We’ve always recognised the effects that sunscreens have on the planet, so when we developed ours, we committed to making them reef-safe, mineral-based and free from destructive chemicals like oxybenzone and octinoxate,” said Catie Wiggy MyChelle’s VP of Marketing and Product Innovation.
Oxybenzone and octinoxate are known to have a detrimental impact on aquatic ecosystems; specifically they contribute to the degradation of coral reefs and their ability to adjust to climate change.
Skus to be stocked in Ulta include: Mychelle’s Sun Shield Liquid SPF 50, Replenishing Solar Defense SPF 30, Sun Shield SPF 28, Sun Shield Stick SPF 50, Replenishing Solar Defense Body Lotion SPF 50 and Sun Shield Clear Spray SPF 30 (from US$20).
Mychelle’s products will compete with collections from La-Roche Posay, Murad, Clinique and Shiseido.
The line will be available in Ulta stores across the US and ulta.com.