MyShowcase talks strategy after £1m crowdfunding round

The beauty business plans to plough Crowdcube funds into bringing the service to life digitally

Nancy Cruickshank

MyShowcase has revealed ambitious plans for the £1m it recently secured after running a crowdfunding campaign on Crowdcube.

The company, which sells products via its website and network of ‘stylists’, recently recorded the highest ever beauty related raise via the crowdfunding platform, while simultaneously becoming the first to close £1m in 2017.

Talking to Cosmetics Business, Nancy Cruickshank, Co-founder and CEO, said: “The really significant new areas that we will invest in is . . .

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