Gentlemen's grooming brand Murdock London is set to open a new Regent Street store, offering a classic barbershop experience.
The 1,000sqft store will offer cologne, skin care and shaving products alongside a range of barbershop services. The store will be located on the ground floor and basement of 83 Brewer Street and has been designed by London studio Munro Design.
Brendan Murdock, Founder of the grooming brand, said: "Brewer Street has a fantastic place in the history of London. Home once to breweries and a hunting ground within the Soho district of London, a true gentleman's haunt. This new flagship centres us in the heart of London's Regent Street shopping district."
Brewer Street, and its adjoining streets on Glasshouse Street and Sherwood Street, are part of The Crown Estate's ongoing £1bn regeneration of Regent Street, which has seen the redevelopment of historic areas into modern retail and office space.
Katerina Mercury, Asset Manager at Regent Street, said: "Murdock's arrival on Brewer Street will become a great destination for our growing number of discerning male shoppers. Murdock offers a perfect synergy with its neighbouring brands, enhancing Regent Street's position as a world class shopping and leisure destination."
