Moxi Loves founder opens up about life in business after Lord Alan Sugar's The Apprentice

Pamela Laird speaks to Cosmetics Business about the future of her beauty brand and entrepreneurial lessons from Alan Sugar

The founder of skin care brand Moxi Loves has opened up about her time on reality television show The Apprentice.

Pamela Laird was in the running to win a £250,000 investment for her business, but narrowly missed out on the final after being ‘fired’ by Lord Alan Sugar, alongside fellow contestants Lottie Lion and Lewis Ellis.

The entrepreneur was kicked out in the ‘interview episode’ after her beauty business Moxi Loves was scrutinized by Lord Sugar’s trusted advisors.

“It’s an extremely tough episode to have your business plan torn apart, but . . .

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