Moschino has collaborated with Sephora to launch its first make-up line.
The luxury brand’s Creative Director Jeremy Scott worked with the LVMH-owned retailer to create the Moschino + Sephora Collection, which will include an eyeshadow palette, lipgloss, highlighter, brush set, compact mirror and an eye mask.
Available exclusively in Sephora stores and on sephora.com from August, the limited edition collection centres around around the Moschino teddy bear — in keeping with the brand’s playful style.
“When thinking about the collaboration [with Sephora Collection], I wanted to capture the iconography of Moschino and there could be no more perfect of an ambassador to do that than our teddy toy!” said Scott.
“Beauty to me is half the story of fashion, so to be able to share my vision of Moschino in beauty, it was clear that Sephora Collection was the perfect partner.”
Moschino's teddy bear first entered the beauty scene in 2014 with the TOY fragrance.
Scott the tongue-in-cheek scent that came packaged inside a toy teddy-bear's body; the atomiser was revealed by screwing off the bear's head. On shelf, the bottle was housed inside a box with a clear plastic viewing window that invites the consumer to ‘Try Me’ or ‘Touch Me’.
