Moroccanoil opens first counter

Based at Urban Retreat in Harrods, London, it is the brand's first retail counter worldwide

Moroccanoil has opened its first counter worldwide at Urban Retreat in Harrods, allowing customers of the world famous store to experience the brand’s coveted hair and body products.

Promising a head to toe retail experience, the permanent 2x3m white and brown counter incorporates a back wall feature as well as removable counters. A lightbox in the middle displays the latest campaign imagery, product information and promotions, while a dedicated area for hero products also showcases key items within the range, exclusive kits and products on offer.

The branded counter will feature Moroccanoil’s first-ever multimedia brand campaign, INSPIRED BY WOMEN, created to inspire, celebrate and empower women around the world.