Molton Brown aims to enter top 20 airports by 2020


Kao-owned brand has appointed travel retail PR company Essential Communications

Brand appoints travel retail PR company Essential Communications in a bid to raise its profile internationally and expand its travel retail presence

Molton Brown has more than 60 own-brand stores

Molton Brown has set a goal of entering the top 20 key international airports by 2020.

The Kao-owned brand has experienced double digit growth in the first two quarters of 2016 in its travel retail figures – and now has its sights set on Singapore, New York JFK, Dubai and Paris CDG airports, among others.

Tim Pluess, Associate Director, Export Sales at Molton Brown, said: “This may be a very optimistic objective, but it is one that I feel is achievable.

"Molton Brown brings a unique offering to airports; not only do we have a broad range of luxury products, we also bring an interesting story and credibility behind our brand.”

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To build its profile in global travel retail, Molton Brown has appointed specialist travel retail PR company Essential Communications (EC).