Russian model Natalia Vodianova has invested in dermatologist skin care brand Decree.
Founded in 2019 by London-based dermatologist Dr Anita Sturnham, Decree offers skin care and wellness products featuring ‘clean’ formulations that are said to be scientifically backed.
The amount raised was not disclosed.
The company will use the funds to grow its product range, which includes Treat Tincture Serum and Protect Elixir, as well as expanding into new markets worldwide.
Vodianova will also join Decree as a board member and ambassador.
“We are thrilled to welcome Natalia and her partners to our company,” said Sturnham.
“Their experience as investors in the digital and high end consumer worlds will be invaluable for us, and we couldn’t be more excited to have Natalia as investor, board member and an ambassador for the brand.
“This investment will help us grow our business and deliver the message of a healthier approach to skin care to more people worldwide.”
Who is Natalia Vodianova?
Vodianova began her modelling career aged 15, going on to appear on the covers of Vogue, Vanity Fair and Interview magazines throughout the 2000s and 2010s.
She has starred in beauty campaigns for the likes of Calvin Klein, fronting the brand’s Euphoria fragrance, and Guerlain.
Alongside her modelling work, Vodianova has also invested in a number of brands in recent years such as skin care brand Augustinus Bader and women’s health app Flo.
Decree is currently available via retail partners including Cult Beauty, Harrods Beauty, John Bell & Croyden in the UK, Saks Fifth Avenue in the US and Galeries Lafayette in France, as well as its website thedecree.com.
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