Meet your host for this year’s 2021 Pure Beauty Awards, Cheryl Hole

The death dropping queen of Essex will be taking the spotlight to announce this year’s winners

Pure Beauty are delighted to announce that Ru Paul Drag Race UK star Cheryl Hole will be the official host of the 2021 Pure Beauty Awards.

Cheryl stormed onto the UK drag scene in 2016 and hasn’t stopped since, capturing the hearts of the nation with her quick-witted catchphrases and renowned humour.

She will be taking the spotlight at the in person ceremony on 28th October at 8 Northumberland Avenue to announce this year’s Pure Beauty Award winners.


This year marks the 20th anniversary of the Pure Beauty Awards, as well as the first in-person event since 2019, meaning that all the stops are being pulled for the evening.

Guests can expect an evening of glamour hosted by Cheryl including a champagne reception, followed by a 3-course meal and entry to our famed after party.

Get your ticket before they’re all gone!

This year’s theme is ‘Starry Night’ and attendees are encouraged to dress to the theme of glitz (black-tie optional).

Tickets are down to the final few, so be sure to get yours now to avoid disappointment.