Meet the company shaking up the beauty sample sector

CapScent has expanded in the UK and aims to revolutionise the beauty & fragrance sample market

French cosmetics sampling manufacturer Saabelis is expanding its new CapScent format into the UK after one year of trading.

The single use format was initially designed for hotels, but the company saw a gap in the beauty sector so shifted its business strategy.

The CapScent design is said to be completely unique to the industry: when consumers press on the capsule, it releases the product contained inside.

In France, the manufacturer has produced personalised capsule formats for . . .

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