Meet the buyer: How to land a retail deal with beauty stalwart Space NK

By Becky Bargh | Published: 11-Aug-2021
Retail

Space NK’s Chief Merchandising Officer, Margaret Mitchell, on the brands she wants to stock in 2021 and the next era of make-up

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Margaret Mitchell

Margaret Mitchell

Pure play beauty stalwart Space NKhas kicked off 2021 by stamping its authority as one of the UK's staple beauty destinations.

In spite of the numerous UK-wide Covid-19 lockdowns, which forced beauty retailers to shut up shop, the 30-year-old beauty business has not been put off expanding its bricks-and-mortar fleet, opening its 76th in London in June.

The seller also reappeared on our screens with its first campaign, ‘This is your beauty Space NK’, following a ten year hiatus.

But what is it about the future of beauty that's exciting Space NK? In this exclusive Q&A Margaret Mitchell, the retailer's Chief Merchandising Officer, tells Cosmetics Business which brands she wants to bring on board in 2021 and explains how the make-up category is finally undergoing a make-over.

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