Beauty brands to offer services backstage
Maybelline New York, Toni & Guy and ghd will all be providing complimentary hair and beauty services at London Fashion Week SS16 later this month.
The event will be held in the new Brewer Street Car Park venue in Soho, where Maybelline New York make-up artists will offer tutorials as well as touch-ups for attendees between shows. Toni & Guy will offer complimentary haircuts, styling and blow dries from its top stylists.
The stylists will all be using label.m’s Professional Haircare products as the brand is the official hair care partner of the event. This year the hair care brand is celebrating being an official London Fashion Week sponsor for ten years.
Hair styling tool brand ghd will be hosting a styling pop-up, offering attendees its new signature ‘S&M’ styles – Sleek or Movement, inspired by two looks slated to be sported on the London catwalk.
Taking place from 18-22 September, SS16 marks the event’s first step away from the usual venue at Somerset House. In another break from tradition, Julien Macdonald has announced that he will be presenting menswear alongside womenswear in his SS16 catwalk show.
September’s event will also see a larger number of fashion fans able to see the shows, with a large screen located on London’s Carnaby Street live streaming the top catwalk shows.
Other key fashion week sponsors include retailer eBay, contacts and events provider Fashion Monitor, packagers Mainetti, official fragrance partner Penhaligon’s and official tanning partner St Tropez.