Max Factor appoints Swanepoel

The South African supermodel has joined Max Factor as its new face

Mass colour cosmetics brand Max Factor (Procter & Gamble) has signed South African supermodel Candice Swanepoel as a new face for the brand. According to Max Factor, Swanepoel was chosen for her “unique quality of combining a fashion forward high-end look with an approachable soft and feminine appeal”. Swanepoel, who is known for her work as a Victoria's Secret model, is set to appear in a global campaign for Max Factor's new Whipped Crème Foundation this month.

“Candice’s skin is naturally flawless, and her incredible bone structure makes her the perfect canvas to create truly inspirational and breath-taking makeup looks. I’m so excited that she joined the Max Factor family, and can’t wait for everyone to see more campaign images,” said Pat McGrath, Global Creative Design Director for Max Factor.

Esi Eggleston Bracey, Vice President, Max Factor Cosmetics, added: “As a brand, we’re so immensely proud of our heritage in makeup artistry, heralded by Mr Max Factor himself. With Candice, we have the most beautiful canvas that will not only front our campaigns but hopefully inspire our network of International Network of Makeup Artists and women around the world to create their own glamour statements.”

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