Customers will be able to purchase in physical stores and online
Time Inc glossy Marie Claire is set to enter the premium beauty and wellbeing retail business.
Partnering with Speciality Stores Ltd, a subsidiary of Ocado Group, Marie Claire is set to bring “something fresh and unique to the beauty retail marketplace, which will inspire customers”, according to James Matthews, Commercial Director of Speciality Stores.
Although the magazine has not revealed all the details, it has said that customers will be able to purchase from both physical stores and online.
The new venture will be headed up by Amanda Scott, Head of Buying for Beauty and Accessories at John Lewis, who will take on the role of Managing Director for the business, working alongside Justine Southall, Marie Claire’s Publishing Director.
Jackie Newcombe, Managing Director of Time Inc UK’s luxury brands, said: “Time Inc UK’s strategy is to harness the incredible trust that consumers have in our brands and to offer new products and services to fulfill their needs. Marie Claire’s influence in the beauty sector is unparalleled, both with consumers and beauty companies, and especially now that the way that women are buying beauty products is changing rapidly. Our beauty proposition will reflect those changes and we will offer outstanding service, thanks to the partnership with Ocado, who have expertise in this area without equal.”