Marc Jacobs Fragrances is preparing to celebrate its Daisy Love Eau So Sweet fragrance with a new pop-up experience.
The millennial-inspired ‘oasis’ is set to take place in London’s Covent Garden district, with scent discovery experiences, interactive games and brand giveaways a part of the offering.
Taking centre stage will be the Daisy Love Eau So Sweet scent, which is blended with top notes of white raspberry, bergamot and crystalised cloudberries; heart notes of daisy tree petals and jasmine milk; with base tones of sugar musk and white iris wood.
Also in attendance will be the brand’s #FriendsofDaisy influencer possy, including Suzie Bonaldi, Carrie Santana da Silva, Kate Spiers and Yanin Namasonthi.
The pop-up will be open from 26 - 28 July and attendees are encouraged to register their interest through Eventbrite.
Earlier this year, Marc Jacobs renewed its decade-long perfume licence with Coty, which has overseen the launch of more than 30 Daisy fragrances.
