Male grooming muscles up in Asia

Asia Pacific drives growth in the $20.3bn global men's grooming market

This week’s Markets column provides a preview of the March issue of Cosmetics Business Markets, which will focus on men’s lines.

The $20.3bn global men’s grooming category grew by 5.2% in 2015 according to Statistica, but with many western markets, including the UK, France, Italy and Spain being in decline – with everything from beards to low levels of penetration being cited as contributory factors – which countries are now driving global growth?

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