California-based male grooming brand Manscaped has made its first foray into the European market with a UK distribution deal.
The announcement marks the brand’s third market entrance in two weeks, following its launches in Australia and Canada.
Customers in the UK will have access to Manscaped’s hair removal tools and grooming products, including its Ball Deodorant and Ball Toner.
“British men pride themselves on being very refined, and rightly so,” said the brand’s Chief Financial Officer Katy Hopwood.
“The massive volume of blokes who already manscape, coupled with their discerning taste in grooming products, makes this launch extremely exciting for us.”
The products will be available via a dedicated UK site and on amazon.co.uk.
“The UK is a large strategic expansion point for the company,” said Kevin Datoo Manscaped’s Chief Operating Officer.
“We experienced immense positive reception in Australia and Canada, and we anticipate the same in this populous and equally sophisticated region.”