Male anti-ageing skin care market takes off in Japan

Published: 7-Feb-2014
Skin Care Retail

Increasing interest sees male anti-ageing products stocked in Tokyo department stores

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Japanese men are increasingly interested in anti-ageing cosmetics, according to two Tokyo department stores.

Men in their twenties and thirties as well as those who have reached middle age are showing interest, and stores now carry a variety of men’s skin care products that claim to keep men looking young.

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