Make Up For Ever brings ‘sushi bar’ concept to Debenhams


The LVMH-owned brand has brought its revolving make-up concept to Oxford Street in London after a successful launch in France via Sephora

Make Up For Ever has bought its Go Pro Make Up ‘sushi bar’ concept to the UK, after its debut in Sephora in France.

The conveyer belt, set up in Debenhams Oxford Street, presents consumers with boxes of products to create specific looks based on current trends.

The brand’s make-up artists are on hand to give advice and help with sampling the products inside each box.

Reflecting the French Sephora launch, the make-up boxes are based on three themes: must-have make-up techniques; trends of the moment; and looks of the month. Boxes can be personalised.

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Providing another interactive element, Go Pro Make Up will host masterclasses with make-up artists and figures, with a free masterclass taking place at 4pm daily.