Once beacons of the beauty industry, Cosmetics Business investigates how legacy drugstore make-up brands L’Oréal Paris, Rimmel and Revlon have fallen from grace – and why it's more than the rise of indie brands
The beauty industry is in the midst of a gold rush. A string of ‘unicorn start-ups’ such as Huda Beauty, Glossier and Pat McGrath are celebrating billion dollar figures.
Luxury names like NARS and Charlotte Tilbury have extended cult products Orgasm and Pillow Talk into fully-fledged lines. And, almost every week an influencer collaboration sells out. But not everyone is basking in the glow.
Once icons of the beauty business,...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business