Make-up influencer Tati Westbrook closes Tati Beauty, following lawsuit and Covid

By Sarah Parsons 5-Nov-2021

The brand was created by Seed Beauty, the former manufacturers of KKW Beauty and Kylie Cosmetics

Tati Beauty, the make-up brand of influencer Tati Westbrook, has gone out of business.

In an eight minute YouTube video, Westbrook told her 8.72 million subscribers that, after a run of successful launches, the Covid-19 pandemic and an ongoing lawsuit has forced the brand to "close its doors".

Incubator Seed Beauty, the former contract manufacturer of Kylie Cosmetics and KKW Beauty, has removed any reference to Tati Beauty from its website.

Westbrook described the team as "some of the best in the business" and added that she has "nothing but wonderful memories of working with them.

"We were able to create a product that sold a ton, like this was a mega successful brand."

Tati Beauty launched in October 2019, with Westbrook claiming that its debut product – a 24-shade Textured Neutral eyeshadow palette – sold out in 12 hours.

"Covid hit and that definitely slowed things down, it slowed the whole world down," she said in the video titled 'Why I'm Closing Tati Beauty'.

"Then, of course, you guys are aware of the outside litigation that really impacted my life in full. So that kind of T-boned everything, and here we are."

The brand's official Instagram account stated: "Tati Beauty is now closed. Thank you for all of your support and amazing memories."

Tati Beauty's last post prior to the closure announcement was in March 2020.

In October 2020, Westbrook and her husband James were sued by business partner Clark Swanson over her supplements brand Halo Beauty, citing fraud, negligence and breach of fiduciary duty.

Swanson alleged that he initially owned 50% of Halo Beauty, but prior to launch, Westbrook and James asked for a larger share of the company and to divide ownership three ways.

In exchange, the Westbrooks reportedly offered plans to expand Halo Beauty into other categories which failed to come to fruition.

"Instead of honoring their agreement with Mr Swanson and honoring their fiduciary duties to Halo Beauty, the Westbrooks cut a separate deal to launch a cosmetics product – a color palette – without Mr Swanson and Halo Beauty," stated the California court documents.

"Future launches in make-up, cosmetic accessories and fragrance were also planned separately and without Mr Swanson or Halo Beauty participating.

"As a result, Mr Swanson and Halo Beauty have been robbed of the benefits of the agreement with the Westbrooks and the Westbrooks continue to profit from an agreement they never honored."

The lawsuit also alleges that James Westbrook was contacted by John Nelson, founder of Seed Beauty, and made the duo an offer to produce a make-up line that was "too good to refuse".

Westbrook previously claimed that she had to sell her Los Angeles, US, home and condo to finance the legal battle.

The vlogger is no stranger to public scandal. In May 2019 she uploaded a video to YouTube entitled 'Bye Sister', in which she claimed that fellow high profile beauty influencer James Charles displayed inappropriately sexual behaviour and advertised a competitor supplement brand, despite being Westbrook's friend.

She later publicly claimed that she was manipulated by YouTuber and beauty brand owner Jeffree Star, and online personality Shane Dawson, for creating the 43-minute long 'Bye Sister' video.

Westbrook said she has not ruled out creating beauty products in the future.

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Cosmetics Business has reached out to Seed Beauty for comment.

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