Macy’s celebrates LGBTQ Pride Month across the US

Retailer working with The Trevor Project

Fashion and beauty retailer Macy’s is celebrating LGBTQ Pride Month in June with in-store events, parades, commemorative advertising and window treatments. The retailer’s employees, friends and family will also take to the streets to march in a parade that will span 23 US cities.

The campaign Pride + Joy aims to highlight the retailer’s ongoing commitment to diversity, inclusion and respect, specifically with regard to people who might identify with being lesbian, gay, bisexual, transgender or questioning.

William Hawthorne, Senior Vice President of Diversity Strategies and Legal Affairs at Macy’s, said: “Inclusion is part of Macy’s core values. We are happy to celebrate national Pride Month with our employees, customers and the LGBTQ community through festive celebrations as well as by providing support to organisations like The Human Rights Campaign and The Trevor Project, which are making a positive difference in the community.”

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This year, Macy’s is teaming up with The Trevor Project, an organisation that provides crisis intervention and suicide prevention services to LGBTQ young people, aged 13-24.

Abbe Land, Executive Director and CEO of The Trevor Project, said: “The Trevor Project speaks to and supports more than 100,000 LGBTQ youth on an annual basis. However, for each call, text or chat we receive, we know there are youth out there that may not know about or don’t have the resources to connect to the services we provide. The Trevor Project is honored and thankful to work with national corporate sponsors like Macy’s to ensure that our mission is heard and supported by as many people as possible.”