Nature's Best Hand & Nail Cream and Miss N Body Wash tubes printed on new hybrid press
M&H has won a number of prestigious European Flexographic Industry Association print awards for two of its flexible tubes: retailer Next’s Miss N Body Wash and Nature’s Best Hand & Nail Cream.
The EFIA Annual Print Awards celebrate the best in flexographic print and are awarded in recognition of outstanding excellence and M&H won the following Awards:
Highly Commended Award for Technical Achievement for the Miss N tube
Silver Award for Best New Entrant for the Miss N tube
Gold Award for the Best New Entrant for the Nature’s Best tube.
In addition M&H won an Award at Cosmoprof for the Miss N tube in recognition of the new print technology enabling photo-realistic images to be printed directly onto tubes without the need for a label.
Both tubes were printed in-house by M&H Plastics on their new hybrid press which has the capability of combining flexographic and silk screen technology. This method of printing significantly increases the capability of the tube decoration process enabling photo-realistic images to be printed directly onto tubes where previously it would have been necessary to apply a separate label.
The Miss N tube features an extremely life-like textured fabric patch demonstrating the detail and tonal values which are achievable. In addition the tube incorporates a gold foil-blocked glitter effect giving an extra touch of luxury.
The Nature’s Best Tube features a realistic looking leaf design. In addition matt silver has been printed right down to the shoulder edge and the product name has been foil-blocked in silver text.
M&H has made significant investments in its tube business over the past 2 years and is constantly developing its tube product portfolio by creating new designs and new models to improve customer choice. The company has state-of-the-art machinery and can manufacture and decorate up to a million tubes a week whilst continuing to achieve ever more demanding quality standards. Tubes are available in any colour, white or transparent plus an extensive range of special effects. Standard screw caps and snap-on dispensing closures are available to suit all sizes of tube
The company also offers a complete decoration service which includes flexographic and silkscreen printing, labelling and hot foil blocking enabling product differentiation with a virtually unlimited combination of effects.