The ‘How You Like That’ singer is the brand’s first-ever K-Pop idol to be appointed as a Global Ambassador
MAC Cosmetics has signed Lisa from hit South Korean girl group Blackpink for a global ambassador role, becoming the brand’s first-ever K-Pop star to be given the title.
Blackpink entered the music world in 2016 and has fast become one of the world’s most successful female groups.
The band’s How You Like That music video, released in June, broke several world records at the time of its release, including YouTube’s ‘Most viewed video in 24 hours’.
As the most followed K-Pop star online, according to MAC, Lisa will star as the face of a number of MAC collections and programmes launched by the brand.
“I have always been a big fan of MAC,” said the Thai rapper and dancer.
“I like how the brand turns make-up into a form of self-expression, which always gives me great confidence on stage.
“Together with MAC, I am excited to invite and empower more audiences as we both have individuality and diversity at our core.”
Meanwhile, Drew Elliot, MAC’s Senior VP and Global Creative Director, said the 23-year-old’s “unparalleled talent and bold, fashion-forward style make her the perfect match for MAC”.
He added: “Always confident and never one to shy away from risks, she embodies our commitment to individuality and self-expression above all else.
“We can’t wait for her fans to see what she has in store for them through our collaboration.”
Lisa will take up the role this month and is expected to have a long-term partnership with the brand.