Lynx Attract, which will be available for both men and women, will launch next month and will be accompanied by a television advert which shows both men and women wearing the fragrance ‘causing chaos and accidents in a series of situations because they’re so intensely attracted to each other’.
Kieran Danaher, Lynx brand manager at Unilever UK, comments: “This is a historic moment for Lynx as a brand. For the first time in our 27 year history we are launching a male and female fragrance at the same time. Lynx Attract will unleash the full power of the Lynx Effect for both sexes and make the mating game doubly exciting.”
