Lush dedicates pop-up to launch of 21 new body sprays

By Becky Bargh 28-Nov-2019

The new products are formulated with the same fragrances used in the brand’s body care range

Lush is preparing to open a new UK beauty pop-up dedicated to its Body Spray collection.

Set to open at Lush’s London Studio Soho on 29 November, the space will showcase the brand’s range of eight body sprays, as well as 21 exclusive products blended using the same fragrances used in Lush’s body care products.

These include the brand’s So White and The Comforter bath bomb scents.

“Over the years our fans have been very clear, they want to cover themselves head to toe with the scent of their favourite Lush products,” said Lush’s Product Inventor Alessandro Commisso.

“It was time to give them just what they asked for, so we developed 29 body sprays with our best selling product fragrances, and put them all under one roof just in time for Christmas.”

In-store, customers are invited to take part in Lush’s body spray consultation service, including its Scent Showers – an immersive booth experience that allows customers to test their favourite scents.

Lush’s Body Spray Shop Manager Elliott Kennedy added: “Christmas is such an exciting time in retail and here at the new Body Spray pop-up we cannot wait to showcase to our customers, not just a range of exclusive products, but also an innovative customer experience.

“We can’t wait to introduce you to a brand new way to explore fragrance.”

The product extension comes a month after the brand announced the relaunch of its Snow Fairy collection for the festive period.

The range features a body spray, shower gel, toothpaste, bath bombs, bath oil, body conditioner, dusting powder, soap and gift wraps.

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