Lumson signs off on another successful collaboration in the name of Made in Italy
Lumson signs off on another successful collaboration in the name of Made in Italy. It involves Teaology, the Italian company founded by Cecilia Garofano and Paolo Bevegni, noted for its innovative skincare treatments formulated with real tea infusions. Teaology chose Re Place, Lumson’s refillable jar, for its Kombucha Tea Revitalising Face Cream, the signature product of its new Kombucha-based line.
Teaology choosing to use Lumson’s recyclable and refillable jar shouldn’t come as a surprise. The company, today a certified B Corp, has made sustainability an essential part of its mission. Since its debut on the market in 2017, it has set itself apart by following a business model that benefits the environment, the local territory, and people. A “positive impact “ business with a philosophy like Lumson’s that is always looking to combine technical and technological innovation with the safeguarding of the environment and local territory.
A sharing of goals that has transformed into perfect synergy: on one side is Kombucha Tea Revitalising Face Cream, a uniquely formulated cream developed to prevent and correct the first signs of aging, enclosing within it the legendary elixir of youth, Kombucha, and on the other is Re Place, the glass jar with a refillable (inner cup) system designed to be easily removable and replaceable and that combines aesthetics with attention to the environment.
Replace, marrying the principles of a circular economy – Reduce, Reuse, Recycle – and interpreting them in three new key concepts: Re-Think (the packaging is given an ECO- design spin), Re-Gen (the refill offers new life to the glass jar), Re-Act (brands and consumers are an active part in the process of reducing environmental impact), is the perfect solution to enhance skincare products and “educate” consumers to be more aware and considerate of the planet.
All this wrapped up in a fresh and easily recognisable graphic design: Replace’s inner cup was customised according to the graphics and colors used for the new Kombucha line. A choice that makes the packaging unique and highlights the brand’s character and identity.